Your allergy reputation is already happening. Claim and manage it free.
feefrae is where allergy and coeliac diners check whether they can trust a kitchen. Diners report their experiences at your venue whether or not you’ve claimed the page — so the question isn’t whether you’re on feefrae, it’s whether you’re responding.
What is feefrae for restaurants?
feefrae helps restaurants manage their allergy reputation: respond to diner reports, publish allergen information, and demonstrate how you handle allergies and coeliac disease. Unlike review sites, the diner-evidence behind a venue cannot be bought, edited or removed — only responded to.
Why venues claim their page
Your reputation already exists
Every venue is listed from the public FSA register, and diners report their allergy experiences whether or not you’ve claimed the page. Your allergy reputation is live and moving either way — the only choice is whether you manage it.
Written allergen info is the direction of travel
FSA best-practice guidance already urges written allergen information, and diners increasingly distrust a verbal “should be fine”. Hosting your allergen matrix where customers can read it is becoming the expectation, not the exception.
Allergy handling is a risk you’re seen to manage
Allergen failures carry real fines and real harm, and the common thread in prosecutions is an undocumented process. A maintained, dated allergen record is defensible evidence you took it seriously.
The allergy diner often decides the whole table
The person who can’t eat just anywhere frequently picks where the group goes — and they’re loyal and less price-sensitive. Being findable and trusted by them brings the table, repeatedly.
How it works for venues
- 1
Find and claim your page
Search the listing built from the public FSA register and claim the venue you run. Claiming is free.
- 2
Verify you run the venue
A quick ownership check keeps claims honest, so only the genuine venue can respond and manage its page.
- 3
See what diners report — and respond
Read the allergy experiences logged about you and reply on the record. You get a right to respond, never a right to delete.
- 4
Keep your allergen information current
Host a dated allergen matrix where diners can read it, and update it whenever your menu or process changes.
- 5
Showcase how you handle allergens
On the paid tiers, present your allergy preparation, earn featured placement and reach, and see who’s looking.
Your allergen information, always current
Diners increasingly want to read allergen information for themselves rather than hear a verbal “should be fine”. Host a dated allergen matrix on your page: upload it once, update it whenever your menu or process changes, and diners always see the current version — a maintained, dated record that doubles as defensible evidence you take allergens seriously.
- Upload once, update anytime — diners always see the latest version.
- Date-stamped, so the record shows when it was last reviewed.
- Readable where customers look, supporting your own compliance process.
Claiming your page is free. Standing out isn’t.
Claim free to see exactly what allergy diners report about you, reply to them, and correct the basics. Everything that wins their custom — your allergy-preparation showcase, a hosted allergen matrix, featured placement, analytics and reach — is on the paid tiers. The allergy diner often decides where the whole table eats; the paid tools are how you win them. The one thing money never buys is the diner-evidence signal itself.
Find your venue to claim it →What you can buy, and the one thing you can’t
Pay feefrae for marketing, featured placement, a great-looking page, reach and compliance tools — make your listing work as hard as you want. The one thing you can never buy is a better confidence signal, an un-earned badge, or the removal of a negative report. Diner outcomes aren’t for sale and aren’t removable — only respondable. That single line is exactly why being trusted on feefrae means something. See what we don’t do.
Venue FAQs
Is claiming my venue free?
Yes. Claiming is free: you can see what diners report about you, respond on the record, and correct the basics at no cost. Paid tiers add the allergy-preparation showcase, a hosted allergen matrix, featured placement, analytics and reach.
Can restaurants remove negative reports?
No. You can respond to any report on the record, but you can never remove or suppress one. Diner outcomes are respondable, never removable — and that single line is exactly what makes being trusted on feefrae mean something.
How does feefrae make money?
From venue marketing: featured placement, a marketing-grade page, reach, analytics and compliance tools. Money never buys the diner-evidence signal, an un-earned badge, or the removal of a report.
Can I improve my confidence signal by paying?
No. The confidence signal is earned only from diner outcomes, weighted by recency and severity. The way to improve it is to handle allergens well so diners report good experiences — which is the whole point.
Can I upload my allergen matrix?
Yes, on the paid tiers you can host a dated allergen matrix where diners read it and update it whenever it changes. Written allergen information is increasingly what diners expect over a verbal “should be fine”.
Why should restaurants publish written allergen information?
Written allergen information helps diners make informed decisions, supports staff consistency, and provides a dated record of what was available at the time. Diners increasingly trust written information over a verbal “should be fine”, and FSA best-practice guidance points the same way.
How do I verify I own the venue?
Claiming includes an ownership check, so only the genuine venue can respond in its name and manage its page.
What happens if a report is inaccurate?
You can respond publicly to give your side, and flag a submission that breaks the rules for moderation. feefrae gates user-generated content before it publishes and corrects through response and moderation — never by quietly deleting outcomes a venue dislikes.
Does feefrae certify or approve my venue?
No. feefrae never certifies, accredits or calls a venue “safe”. It describes and counts diner outcomes. Any external credential you hold, such as Coeliac UK accreditation, is shown as a credential, not a rating.
How are venues ranked?
By the evidence: an internal confidence signal built from diner outcomes, recency and severity orders results. It is never shown as a number, and it cannot be bought. Featured placement is a separate, clearly-labelled paid slot.
What can diners see about my venue?
The allergy experiences other diners reported, how recent they are and which way they are trending, plus whatever you publish — your responses, allergen information and showcase.
Want to understand what diners see first? Read how confidence works.