Your allergy reputation is already happening. Manage it free.
feefrae is where allergy and coeliac diners check whether they can trust a kitchen. Diners report their experiences at your venue whether or not you’ve claimed the page — so the question isn’t whether you’re on feefrae, it’s whether you’re responding.
Four reasons this isn’t optional
Your reputation already exists
Every venue is listed from the public FSA register, and diners report their allergy experiences whether or not you’ve claimed the page. Your allergy reputation is live and moving either way — the only choice is whether you manage it.
Written allergen info is the direction of travel
FSA best-practice guidance already urges written allergen information, and diners increasingly distrust a verbal “should be fine”. Hosting your allergen matrix where customers can read it is becoming the expectation, not the exception.
Allergy handling is a risk you’re seen to manage
Allergen failures carry real fines and real harm, and the common thread in prosecutions is an undocumented process. A maintained, dated allergen record is defensible evidence you took it seriously.
The allergy diner often decides the whole table
The person who can’t eat just anywhere frequently picks where the group goes — and they’re loyal and less price-sensitive. Being findable and trusted by them brings the table, repeatedly.
Claiming your page is free. Standing out isn’t.
Claim free to see exactly what allergy diners report about you, reply to them, and correct the basics. Everything that wins their custom — your allergy-preparation showcase, a hosted allergen matrix, featured placement, analytics and reach — is on the paid tiers. The allergy diner often decides where the whole table eats; the paid tools are how you win them. The one thing money never buys is the diner-evidence signal itself.
Find your venue to claim it →What you can buy, and the one thing you can’t
Pay feefrae for marketing, featured placement, a great-looking page, reach and compliance tools — make your listing work as hard as you want. The one thing you can never buy is a better confidence signal, an un-earned badge, or the removal of a negative report. Diner outcomes aren’t for sale and aren’t removable — only respondable. That single line is exactly why being trusted on feefrae means something. See what we don’t do.
Want to understand what diners see first? Read how confidence works.